What We Do

Born To Sell is a software development firm that creates easy-to-use covered call investment tools. We offer a covered call screener and covered call portfolio management software.

We are a time-saving subscription service that helps you identify/research trades, track your portfolio, and maximize the time premium you collect each month.

Is That All You Do?

Yes. Single strategy. Laser focus. Just covered calls. And we do it well:

trading software award 2016 trading software award 2014 trading software award 2013

What We Don't Do

Unlike other firms that cover many different (and often competing and confusing) option strategies, we want to be the best at just one thing: covered calls.

We are not a broker and you do not place trades with us.

Who runs Born To Sell?

Our CEO is Mike Scanlin, who has been trading covered calls for 36 years.
Read more about Mike Scanlin.