Born To Sell Seller's Paradise 
Dec 6, 2012 
Sum Of All Fears (Time Premium)

Right now there are 136,136,068 open call option contracts across all underlying stocks, ETFs, expirations, and strikes. The sum of all the time premium (not including intrinsic value) in those 136 million contracts is $12,370,031,659.88. That's $12 billion of wasting assets. Of course, 60% of those contracts will be closed prior to expiration, but at least $5 billion will time decay to zero, and some of that will go to us covered call writers.

AAPL Weekly Trade

Followers of our blog know that we've had a good track record of weekly buy-writes on AAPL (24 out of 24 trades closed profitable). We believe this week's pull back is another good entry point.

What has changed in the last few days to justify a 70 point drop from 590-ish to 520-ish? Nothing fundamental to their business. Yes, there are fears of increased competition, but it's mostly a combination of tax-selling (people taking gains this year in advance of feared increases in capital gains rates next year) and margin requirements being increased for some AAPL shareholders.

We believe there is an opportunity this week. For details see our blog article on short-term buy-write in AAPL.

Scanner Nominated Again

Born To Sell's covered call investment tools have been nominated (again!) for a trading software award. Help us win (by voting) and you are automatically entered into a drawing for $10,000 of trading software. Please vote for us in the Trading Software category. We are listed as "Covered Call Investment Tools":

TraderPlanet 2012 Star Awards

Thanks! And good luck in the $10,000 free drawing!

How Professionals Use Options

A recent Options Industry Council article interviewing managers of a $200 million fund on how they use options stated: "(1) we don't own more than 15 names; we know these companies quite well and only deal with names we want to own, (2) if you can write calls 3 or 4 times per year you can increase returns substantially, and (3) we tend to stay within 90 days, and include dividends when we can."

Sounds like a reasonable strategy: Not chasing high flyers, being consistent in their use of options over time, and using relatively short time frames.

Buy-Writes By Pension Funds

Pension funds, who have historically been shy about using options, are beginning to see the wisdom, according to an article on MarketsMedia. Not all option strategies are created equal, and the income-generating technique of writing call options against stocks they own has some appeal.

"A buy-write strategy generated about 5-8% more than a long-U.S. equity strategy in 2011, when stocks were highly volatile yet finished roughly flat", according to Phil Gocke of OIC.

Read the full article Pensions Warm Up to Options Slowly.

AAPL And 3 Other Covered Calls For Dec 22 Expiration

With just over 2 weeks to go until the December options expire, the top 4 covered calls Born To Sell members have written are (in order of popularity):


(Note: Born To Sell members have access to the full Top 10 Covered Call list, as well as having this list update real-time as members change positions. These are not recommendations, they are merely a reflection of our members' current positions.)

Free Books!

Like Born To Sell? Help us get the word out and you could win a free book on covered call investing, or an iTunes gift card:

New Insights On Covered Call Writing book Options For Volatile Markets book win an iTunes gift card

There are 8 ways to enter (Facebook, Twitter, Google+, etc). Full details on the Link To Us And Win page. Thanks and good luck in the drawings!

AAPL And Other Covered Call Watchlist Stocks

Currently, the top 8 stocks Born To Sell members are using for their Watchlist are (in order of popularity):


(Note: Born To Sell members have access to the full Top 20 Watchlist, as well as having this list update real-time as members change their watchlists. And, you can have the highest yielding covered calls from your personal watchlist emailed to you after the close each day. Never miss a fat premium from your watchlist again!)

Want More Covered Call Goodness?

Born To Sell is dedicated to only one thing: Making Money With Covered Calls. Our subscribers have access to state-of-the-art covered call screeners and covered call portfolio management tools. For less than the profit of a single trade you could be enjoying recurring monthly income using our tools. Three subscription types to choose from:

Quarterly$149.95 (17% discount)
Annual$499.95 (31% discount)

Plus, all subscriptions begin with a no-obligation 2-week free trial. What are you waiting for? Start collecting premium today!

Happy Trading,

The Born To Sell Team

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