FirstService Corporation - Common Shares (FSV) Covered Calls

FirstService Corporation is a North American leader in the essential property services sector. It operates through two segments: FirstService Residential, the largest manager of residential communities, and FirstService Brands, a provider of essential property services through well-known franchise brands.

You can sell covered calls on FirstService Corporation - Common Shares to lower risk and earn monthly income. Born To Sell's covered call screener gives you customized search capabilities across all possible covered calls but here are a couple of examples for FSV (prices last updated Tue 4:16 PM ET):

FirstService Corporation - Common Shares (FSV) Stock Quote
Last Change Bid Ask Volume P/E Market Cap
155.15 +3.32 61.93 161.61 279K 50 5.3
Covered Calls For FirstService Corporation - Common Shares (FSV)
Expiration Strike Call Bid Net Debit Return
If Flat		 Annualized
Return If Flat
Mar 20 155 2.00 159.61 -2.9% -42.3%
Apr 17 155 3.50 158.11 -1.8% -12.4%
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FirstService Corporation (NASDAQ: FSV), headquartered in Toronto, Canada, is a dominant provider of essential outsourced property services in North America. The company operates through a decentralized platform, allowing its brands to maintain local agility while benefiting from national scale and shared financial resources. FirstService focuses on non-discretionary, recurring service lines that are less sensitive to economic volatility. Its business model is built on high client retention rates, a disciplined partnership philosophy with operating management, and a consistent track record of organic and acquisition-led growth.

Core Business and Products

  1. FirstService Residential: This segment is North America’s largest manager of residential communities, including condominiums, cooperatives, and homeowner associations (HOAs). It manages over 9,000 communities and provides a range of ancillary services such as financial management, energy consulting, and on-site staffing.
  2. FirstService Brands: Operating through both company-owned and franchised locations, this division provides essential property services. Key brands include Paul Davis Restoration for emergency property recovery, California Closets for home organization, and CertaPro Painters for professional residential and commercial painting.
  3. Property Maintenance and Repair: Through brands like Roofing Corp of America and Century Fire Protection, the company offers specialized structural maintenance. These services focus on critical building infrastructure, ensuring compliance with safety regulations and protecting long-term property values.

Competitive Landscape

FirstService operates in a highly fragmented market where scale and brand recognition provide significant advantages. In the residential property management space, its primary global competitor is Colliers International Group, which shares a similar corporate lineage but focuses more on commercial sectors. It also competes with large-scale real estate services firms such as CBRE Group and Cushman & Wakefield in specialized maintenance and project management roles. For its diverse brand services, it overlaps with regional restoration firms and national home service providers like Republic Services in the broader facility services category. FirstService maintains its edge through its "locally-led" management approach and industry-leading Net Promoter Scores.

Strategic Outlook and Innovation

The company’s 2026 strategic plan focuses on achieving 10% annual revenue growth by balancing organic expansion with disciplined "tuck-under" acquisitions. FirstService is currently prioritizing the expansion of its restoration and roofing segments, which benefit from the increasing frequency of climate-related weather events. By acquiring high-quality regional operators and integrating them into the FirstService Brands platform, management aims to capture a larger share of the essential repair market. This strategy is underpinned by a conservative balance sheet that provides ample liquidity for opportunistic deal-making in fragmented sectors.

Innovation at FirstService is centered on enhancing the "resident experience" through digital transformation. The company is deploying the FirstService Residential Connect™ platform to provide homeowners with real-time access to community data and maintenance requests. Furthermore, the company is using data analytics to optimize labor scheduling and supply chain procurement across its franchise networks. By leveraging AI-driven predictive maintenance tools for its large-scale residential portfolios, FirstService aims to reduce operational costs and improve property performance for its clients. This technology-forward approach ensures the company remains the preferred partner for complex community associations and property owners.