ServiceNow, Inc. (NOW) Covered Calls

ServiceNow, Inc. covered calls ServiceNow, Inc. is a leading cloud-based platform that helps enterprises digitize and unify their workflows. Originally focused on IT Service Management, the company has expanded its "Now Platform" to cover HR, customer service, and security operations. By integrating siloed business processes into a single data model, ServiceNow enables organizations to improve productivity through automation and artificial intelligence, serving thousands of global customers across all major industries.

You can sell covered calls on ServiceNow, Inc. to lower risk and earn monthly income. Born To Sell's covered call screener gives you customized search capabilities across all possible covered calls but here are a couple of examples for NOW (prices last updated Fri 4:16 PM ET):

ServiceNow, Inc. (NOW) Stock Quote
Last Change Bid Ask Volume P/E Market Cap
107.08 +3.79 107.00 107.26 22.7M 62 108
Covered Calls For ServiceNow, Inc. (NOW)
Expiration Strike Call Bid Net Debit Return
If Flat		 Annualized
Return If Flat
Feb 20 107 2.80 104.46 2.4% 110%
Mar 20 108 6.30 100.96 6.2% 62.9%
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ServiceNow, Inc. (NOW) is the "intelligent platform for end-to-end digital transformation." The company provides a cloud-based software-as-a-service (SaaS) platform that serves as the connective tissue for large enterprises, automating manual work patterns and connecting disparate departments. Its "Now Platform" is designed to create a single pane of glass for business operations, replacing legacy email and spreadsheet-based workflows with modern, AI-driven digital experiences.

Core Business and Platform Segments

  1. IT Workflows (ITSM & ITOM): The foundation of the company. IT Service Management (ITSM) helps teams manage incidents and requests, while IT Operations Management (ITOM) uses AIOps to predict and prevent outages. In 2026, the company is seeing massive adoption of its AI Control Tower, a centralized hub for governing and monitoring autonomous digital workers.
  2. Customer and Industry Workflows: This segment extends automation to customer service, field service, and specific industries like banking and healthcare. In early 2026, ServiceNow launched its Sales and Order Management suite, utilizing generative AI to accelerate the lead-to-cash cycle for telecommunications and technology providers.
  3. Employee Workflows: Centered on HR Service Delivery and talent development, this segment simplifies the employee experience from onboarding to offboarding. The 2026 focus is on Now Assist, a built-in generative AI that summarizes complex HR cases and provides instant, personalized guidance to workers.
  4. Creator Workflows: Through its App Engine and Integration Hub, ServiceNow enables "citizen developers" to build low-code applications. This democratizes software development, allowing business units to create custom apps that sit directly on the enterprise’s unified data fabric.

Competitive Landscape

ServiceNow operates in a high-growth environment where it often acts as the primary "orchestrator" over other software. Its most direct competitors in the ITSM and dev-ops space are Atlassian and BMC Software. In the broader CRM and customer service arena, it contends with Salesforce. For HR and employee experience, it competes with Workday. As the company expands into enterprise AI and automation, it increasingly overlaps with broad-tech giants like Microsoft and specialized AI players. For project and portfolio management, it faces competition from monday.com and Asana.

Strategic Outlook and Innovation

In 2026, ServiceNow is defining itself as the "AI-defining enterprise software company." The strategic priority is the shift toward Agentic AI, where digital agents move beyond simple chatbots to autonomously plan and execute multi-step business processes. Following the late-2025 acquisitions of Veza and Armis, the company has integrated advanced identity governance and asset visibility into its security workflows, creating a robust shield for the autonomous enterprise. Management has raised its 2026 subscription revenue outlook, driven by a surge in high-value contracts and a nearly perfect renewal rate. Innovation is also visible in its partnerships with NVIDIA and OpenAI, which provide customers with direct access to frontier model capabilities. By maintaining a disciplined focus on organic growth and expanding its equity buyback program, ServiceNow aims to solidify its position as the central orchestration layer for the modern, AI-powered corporation.