TKO Group Holdings, Inc. Class A (TKO) Covered Calls

TKO Group Holdings, Inc. is a premium sports and entertainment company that owns and operates iconic brands, including UFC, WWE, and Professional Bull Riders. The firm specializes in live event production, media rights distribution, and global sponsorships. By integrating combat sports with scripted entertainment, TKO leverages its intellectual property to drive revenue across digital and linear platforms, reaching a massive global audience through its diverse portfolio of franchises.

You can sell covered calls on TKO Group Holdings, Inc. Class A to lower risk and earn monthly income. Born To Sell's covered call screener gives you customized search capabilities across all possible covered calls but here are a couple of examples for TKO (prices last updated Thu 4:16 PM ET):

TKO Group Holdings, Inc. Class A (TKO) Stock Quote
Last Change Bid Ask Volume P/E Market Cap
208.68 -4.60 199.16 222.00 597K 81 25
Covered Calls For TKO Group Holdings, Inc. Class A (TKO)
Expiration Strike Call Bid Net Debit Return
If Flat		 Annualized
Return If Flat
Feb 20 210 0.75 221.25 -5.1% -930.7%
Mar 20 210 8.20 213.80 -1.8% -21.9%
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TKO Group Holdings, Inc. is a vertically integrated media and entertainment titan formed through the combination of UFC and WWE. The company functions as a global powerhouse in the "experience economy," monetizing high-engagement live sports and scripted entertainment. By centralizing the management of these elite brands, TKO has created a scalable platform that maximizes the value of its media rights, sponsorships, and live event production on a global scale.

Core Business and Products

The company operates through several distinct but complementary pillars:

  1. UFC (Ultimate Fighting Championship): The world’s premier mixed martial arts organization. Revenue is driven by domestic and international media rights deals, pay-per-view sales, and a growing slate of global site fees from host cities.
  2. WWE (World Wrestling Entertainment): The global leader in sports entertainment, featuring weekly programming and major live events. Its business model focuses on long-term streaming partnerships and global touring.
  3. IMG & On Location: Specialized divisions focused on global sports marketing, licensing, and premium hospitality experiences for major sporting events like the Super Bowl and the Olympic Games.
  4. Professional Bull Riders (PBR): A leading western sports organization that provides high-growth live event content and broadcast programming.

Competitive Landscape

TKO occupies a unique market position where it competes for both sports viewership and general entertainment share. Its primary rivals in the live entertainment space include Live Nation Entertainment and Madison Square Garden Sports. In the broader media landscape, it competes for advertising and rights fees against giants like Warner Bros. Discovery and Disney. As it moves further into streaming, it also views Netflix as a critical partner and a competitor for audience attention. TKO differentiates itself through its year-round content calendar, which provides consistent engagement compared to seasonal sports leagues.

Strategic Outlook and Innovation

The strategic roadmap focuses on the full integration of its diverse brands to maximize operational efficiency and local fan spending during major event weekends. A major area of innovation involves the expansion into boxing, applying its centralized production and ranking model to the industry. The firm is also prioritizing the use of artificial intelligence to personalize fan engagement and optimize its social media presence for direct-to-consumer merchandising. Strategic efforts are underway to deepen partnerships in high-growth international regions, leveraging localized talent development and government partnerships to secure long-term rights value. By driving cost synergies through shared corporate services and expanding its experiential hospitality offerings, the group aims to broaden its margins while maintaining its status as a foundational pillar of the global sports-media ecosystem.