Cricut, Inc. - Class A common stock (CRCT) Covered Calls

Cricut, Inc. is a creative technology company that provides a connected platform for makers to design and create professional-quality handmade goods. Its ecosystem integrates smart cutting machines, specialized heat presses, and cloud-based design software with a library of digital content and proprietary materials. By simplifying complex crafting tasks through automation and AI-driven tools, the company empowers a global community of DIY enthusiasts and micro-entrepreneurs.

You can sell covered calls on Cricut, Inc. - Class A common stock to lower risk and earn monthly income. Born To Sell's covered call screener gives you customized search capabilities across all possible covered calls but here are a couple of examples for CRCT (prices last updated Tue 4:16 PM ET):

Cricut, Inc. - Class A common stock (CRCT) Stock Quote
Last Change Bid Ask Volume P/E Market Cap
4.33 -0.08 4.05 4.33 627K 12 0.9
Covered Calls For Cricut, Inc. - Class A common stock (CRCT)
Expiration Strike Call Bid Net Debit Return
If Flat		 Annualized
Return If Flat
Mar 20 5 0.15 4.18 3.6% 52.6%
Apr 17 5 0.00 4.33 0.0% 0.0%
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Cricut, Inc. (CRCT) operates at the intersection of consumer technology and the creative arts, offering a comprehensive hardware-software-material ecosystem. Headquartered in South Jordan, Utah, the company is best known for its flagship line of smart cutting machines, including the Cricut Maker, Cricut Explore, and the portable Cricut Joy. These machines utilize precision blades and tools to cut, write, and score hundreds of materials—from delicate vellum and fabric to thick leather and wood—enabling users to create personalized apparel, home decor, and customized gifts.

The company’s business model is characterized by a "razor-and-blade" strategy, where hardware sales drive long-term recurring revenue through its "Cricut Access" subscription service and the sale of high-margin consumables. The cloud-based "Design Space" software serves as the central hub of the ecosystem, allowing users to sync projects across devices and access thousands of ready-to-make templates. In early 2026, the company expanded its "SE" (Special Edition) line of heat presses, focusing on streamlining the professional-grade heat transfer process for both hobbyists and small-business "prosumers."

Competitive Landscape

The competitive landscape for Cricut consists of traditional crafting brands, digital cutting rivals, and broad e-commerce platforms. Primary rivals that are publicly traded on the NYSE or NASDAQ and offer optionable stocks include Amazon.com, Inc. (as both a distributor and competitor via private-label goods) and Block, Inc. (supporting the micro-entrepreneur ecosystem). These entities influence the pricing and distribution of the broader DIY and maker markets.

Other notable competitors in the consumer durable and digital creation space with active options trading include Stratasys Ltd. (in the 3D printing and additive manufacturing sector) and Autodesk, Inc. (providing professional-grade design software). While niche players like Silhouette America and Brother Industries offer direct hardware alternatives, Cricut distinguishes itself through its cohesive, beginner-friendly software integration and a massive subscriber base of over 3 million paid users. This high attachment rate creates significant switching costs and brand loyalty that are difficult for hardware-only competitors to replicate.

Strategic Outlook

Strategic innovation is currently focused on deep integration of AI-driven design automation within the Design Space platform. By early 2026, the company has deployed "Smart Layout" and automated background removal tools to lower the skill barrier for new users and increase project throughput for existing creators. These software enhancements are intended to drive higher subscription ARPU (Average Revenue Per User) and improve the conversion of casual crafters into dedicated, long-term subscribers who utilize the full range of proprietary materials.

The outlook involves a disciplined focus on international expansion and the optimization of its high-margin materials and accessories segment. Management is prioritizing the rollout of a recurring semi-annual dividend policy and opportunistic share repurchases, reflecting a commitment to returning capital while maintaining a net-cash balance sheet. By leveraging its "One Call" manufacturing agility and expanding into adjacent categories like organization and labeling, the company aims to solidify its position as the premier platform for the global creative economy.