Bookmark and Share Born To Sell Covered Call Investment Website Nominated For Design Award

Website uses uncluttered design to make investment decisions simple. Now anyone can use the 'covered call' strategy to increase portfolio income. Investing does not need to be complex.

LOS ALTOS, Ca., January 14, 2012 – Born To Sell, LLC, the investment software company, today announced its covered call website has been nominated for a design award at The FWA, the most visited website award program in the history of the Internet. Born To Sell's easy-to-use tools help investors quickly find good investment candidates and manage their portfolio of covered calls after they have made their investments.

"Our design philosophy is to keep it simple. Trading options can get quite complicated, but it doesn't need to be. Using covered calls to enhance portfolio yield is a simple, straightforward way to generate recurring income on stocks you already own. We built a site to match the strategy's simplicity so that anyone can do it. Frankly, if you own stocks and are not doing it you are leaving money on the table every month." says Mike Scanlin, Born To Sell's CEO.

While other websites use confusing option trading concepts like "implied volatility" or the "greeks", Born To Sell does not. Instead, the company chose to remove the complex math and keep the variables simple so that average investors can use the covered call strategy to enhance their portfolio income.

Covered calls are the #1 most popular options-based investment strategy. In fact, 4 out of 5 option investors trade covered calls. Covered calls are also the most conservative options-based investment strategy, and are even more conservative than the most popular investment strategy of all: buy-and-hold. The income received from selling call options gives investors some downside protection that the buy-and-hold strategy does not.

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Los Altos and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection and portfolio management. For more information, please visit


Mike Scanlin, CEO
Born To Sell
(800) 434-6980


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