Bookmark and Share Born To Sell Acquires Covered Call Screener OptionsBuddy

The addition of to Born To Sell solidifies its lead in covered call investment tools.

LOS ALTOS, Ca., July 29, 2013 – Born To Sell, LLC, which develops and operates the #1 covered call web site for investors, today announced it has acquired, a covered call screener.

Started in 2006, had over 9,000 registered members at the time of acquisition. Members used the site to search for high yield covered call investments. Those users will be migrated to the covered call screener, and will have access to new and improved features, including:

  • Updating quotes during market hours
  • Top 10: shows the top 10 most popular covered calls
  • Dividend Capture: finds options with ex-dividend dates before expiration
  • Max Protection: finds high yield, deep in the money situations
  • Income Goal: finds appropriate trades based on account size
  • Watchlist: emails daily high yield calls on the user's watchlist stocks
  • ETF covered call search: for leveraged or unleveraged ETFs

In addition, Born To Sell's Portfolio Management tools help investors maximize income with:

  • Dashboard: shows the current time premium in each open position
  • Cover Me: finds the best covered calls for uncovered stocks
  • Roll Me: rolls existing positions to new strikes or expirations
  • Diversify Me: helps users stay diversified
  • History: groups transactions by option cycle or calendar month members (and others) are encouraged to sign up for Born To Sell's no-obligation free trial.

"We are pleased to welcome the users to our platform. We think they'll enjoy our time-saving advanced features and have a better experience, while at the same time generating portfolio income via covered calls." says Mike Scanlin, Born To Sell's CEO. "Covered calls may sound complicated, but our tools make them so easy that anyone who owns stocks can use them for monthly income. Bond investors, too... Why suffer with a low 2%-3% yield in bonds when you can target several times that with a conservative covered calls portfolio?"

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Los Altos and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection and portfolio management. For more information, or to take a free trial, please visit


Mike Scanlin, CEO
Born To Sell
(800) 434-6980


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