Bookmark and Share Born To Sell Acquires

The addition of to Born To Sell solidifies its lead in covered call software and gives investors an improved covered call calculator.

LONG BEACH, Ca., November 15, 2014 – Born To Sell, LLC, which develops and operates the most popular covered call web site for investors, today announced it has acquired, an Excel-based covered call calculator.

Since 2007 offered an Excel spreadsheet to help investors analyze covered call investments. Today, those thousands of users are migrating to Born To Sell's covered call calculator with features that include:

  • Top 10: shows the top 10 most popular covered calls
  • Dividend Capture: finds options with ex-dividend dates before expiration
  • Max Protection: finds high yield, deep in the money situations
  • Income Goal: finds trades based on account size and income goal
  • Watchlist: daily email of high yield covered calls from user watchlists
  • ETF covered call search: for leveraged or unleveraged ETFs
  • Updating quotes during market hours

In addition, Born To Sell's software helps investors maximize income with:

  • Personal Calendar: ex-dividend and earnings dates for user's portfolio
  • Dashboard: shows the current time premium in each open position
  • Cover Me: finds the best covered calls for uncovered stocks
  • Roll Me: rolls existing positions to new strikes or expirations
  • Diversify Me: helps users stay diversified
  • History: groups transactions by option cycle or calendar month users are encouraged to sign up for Born To Sell's free trial. A demo of Born To Sell's award-winning covered call screener and calculator is available at

"Covered calls are the single most popular options-related investment strategy, but repeatedly doing the math for thousands of combinations is tedious. We are pleased to welcome the users to our platform where they will enjoy our time-saving features and have a better experience. We make it so easy that anyone can generate monthly income from stocks they own using covered calls." says Mike Scanlin, Born To Sell's CEO.

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Long Beach and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection, analysis, and portfolio management. For more information, or to take a free trial, please visit


Mike Scanlin, CEO
Born To Sell
(800) 434-6980


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