Bookmark and Share Born To Sell Investment Software Named Finalist in TraderPlanet STAR Awards for Third Year in a Row

Covered call investment tools selected under competitive Trading Software category.

LONG BEACH, Ca., December 9, 2013 – Born To Sell, LLC, the investment software development company, today announced it has been chosen as a finalist in the 2013 TraderPlanet STAR (Superior Trading And Resource) Awards in the Trading Software category.

Born To Sell's customizable covered call screener makes it easy for income-oriented investors to search hundreds of thousands of covered calls instantly. Results are displayed in a user-friendly format, saving investors a huge amount of research time and allowing them to quickly identify high yield opportunities. In addition, the covered call portfolio management features help investors maximize their time premium (income) capture each month.

"For the 3rd time, TraderPlanet's decision to choose us a finalist in one of the most competitive categories is a strong endorsement of our ease of use, clean user interface, and value-added feature set. They recognize that investment software can be simple and powerful at the same time." said Mike Scanlin, CEO of Born To Sell.

Win $10,000 In Investment Software

As a bonus, everyone who votes in TraderPlanet's contest is entered to win $10,000 in investment software. Voting is open until January 31, 2014, and investors may vote once per day to increase their chances of winning.

To vote, go to the voting ballot page at

Born To Sell is listed in the Trading Software category.

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Long Beach and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection and portfolio management. For more information, or to take a free trial, please visit


Mike Scanlin, CEO
Born To Sell
(800) 434-6980


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